The Jewelry Insider

September 22, 2009

HBO’s vampire sensation, True Blood, is the inspiration for a new gothic jewelry line. Get in touch with your dark side.

True Blood fans might be mourning the end of the second season, but HBO is giving them something else to sink their fangs into. The network recently launched its new True Blood jewelry line designed by Udi Behr, who took inspiration from the show’s themes and gothic aesthetic.

The collection of rings, necklaces and earrings uses sterling silver, stainless chain, leather and
rubies with fang-like clasp closures. Prices range from $59 to $1,295.

“I had a lot of fun with [the collection]. I didn’t just want to make another vampire jewelry line, and that was challenging because I wanted to really go beyond that,” Behr told National Jeweler.

“I looked to the spirit of the show. The show is very sexy and seductive, and it talks about eternity. I tried to capture that in what I [designed].”

Behr’s Love, Peace, and Hope collections previously won him Luxury Magazine‘s title of Designer of the Year, and his pieces have been worn by big names like Elton John and Sharon Stone.

“We’re very pleased to be working with Udi Behr”, said James Costos, vice president of Licensing and Retail at HBO, in a statement. “His designs are unique in the marketplace, and this jewelry collection really captures the essence of the series.”

For those of you who haven’t been bitten by the True Blood bug, the first season is available now on DVD and the second is soon to follow. And if you need a goth girl primer, check out our blog, The Jewelry Insider, for a list of essential jewels to help you get in touch with your inner creature of the night.

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