The Jewelry Insider

August 13, 2008

From a diamond ring to gold hoops, jewelry can be the most important gift you give a loved one. Feeling the pressure? We understand. Guys, and the gals who love them, pay attention to the following tips on how to buy jewelry. We guarantee you’ll impress her with your remarkable taste and insight.

Know the facts:
We’ve all heard it before: knowledge is power. Buying jewelry can be one of the first major purchases in your lifetime, so it’s important to know the facts before you face all the glitter. Take the time to educate yourself about gold, diamonds and gemstones. Thinking of popping the question? Be sure to check out these Bridal Tips as well. We promise it won’t be as bad as algebra class.


Know your audience:
There’s nothing like that look you get when you know you missed the mark. The slight grimace followed by the fake smile? The best way to avoid awkward gift giving is to study what your significant other likes. What does she usually wear? Has she complimented friends on their looks? You know how to make her laugh, you can surely pick up some tips on her personal style. Take notes and bring what you know on your shopping trip.

Know your budget:
There are many price points in the jewelry world – from $99 to $9999 and beyond. Don’t get in over your head with a bauble that will break the bank or make her afraid to wear it. Also, bring what you learned about stone and metal quality to the store, so you won’t be duped into thinking ‘bigger’ is ‘better’. Often, it’s not.

Know her size (mainly for ring purchases):
There’s nothing like wowing her with a diamond ring she’ll just have to wait three weeks to wear. Guys, break out your inner sleuth for this one. Find a ring she currently wears, trace the inside and bring it to your jeweler. You can always size a ring, but delayed satisfaction doesn’t always fly when it comes to jewelry.

Know the occasion:
• If you’re not about commitment but want to impress her with a gift of jewelry, word to the wise: stay away from the ring category. A ring, no matter what the design, is loaded with symbolism that screams “I’m in it for the long haul.” A nice pair of diamond studs might be the better choice in this case.

Right Hand Rings are the perfect self-gifting occasion to celebrate a promotion, graduation, or ‘just because’. It’s also a great friend-to-friend or mother-to daughter gift. Think female power!

• The ‘go big’ calendar moments are of course Valentine’s Day and the December holidays. If she’s expecting a ring, and you’re thinking peridot earrings to match her eyes…you might want to think again.

Know the return policy:
Even with all of the Jewelry Insider’s words to the wise, there is ultimately no guarantee your jewelry gift is going to hit a home run. Most stores – whether they are online or in the mall – have a return policy. Don’t be afraid to ask your salesperson.

With a little preparation, education and thought, we guarantee buying jewelry will move decidedly from “a little better than a root canal” to “right up there with no calorie ice cream and winning the lottery”.

Happy Shopping!

P.S. We want to hear from you! Tell us your own shopping success – or horror – stories. Are there tips we’ve missed? Share the wealth!

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