The Jewelry Insider

July 1, 2010

Bling. We used to see oodles of it during hip hop’s heydey – from Lil’ Wayne (who coined the term) and 50 Cent to old schoolers Flav-o-Flav and Run DMC. But times have changed, with the lingering recession keeping diamond grillz and oversized pendants to a fading glimmer.

Until Kanye performed at the BET Awards last weekend.

If you’re going to make your ‘comeback’ opening an awards show on top of a volcano, you better have the goods to back it up. And Kanye’s Pharaoh-inspired look certainly rose to the occasion with giant gold jewelry Sarah Palin could probably see from her back yard.

Hip hop jewelry supplier, Jacob & Co. created the custom-made link chain and charm depicting Egyptian god Horus, as well as a four-finger pyramid knuckle ring – both made of 24kt yellow gold.

And the price tag? They each retail for a nice two-bedroom in the burbs – a mere $300,000.

(The Horus. The Horus.)

What do you think of Kanye’s quest to regain his throne through jewelry? Would you wear a Horus pendant to your July 4th BBQ? Weigh in!

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