Underwood Jewelers
Herbert Underwood opened Underwood Jewelers in 1928 selling diamonds and watches in Palatka, Florida. Today, Underwood Jewelers sells far more than diamonds and watches. Designer jewels, including names such as Judith Ripka, Marco Bicego and Roberto Coin, form part of the Underwood selection, including a large range of bridal jewelry, crystal and porcelain accessories for the home, as well as a diamond jewelry and watch line. There are currently three Underwood locations in Florida – two in Jacksonville and one in Ponte Vedra Beach.
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