Tag Archives: amethyst

February is here (we can’t believe it!), which means it’s time to rock that royal purple birthstone amethyst. Fun fact about amethyst – amethyst comes from the Greek work “amethystos,” which means “sober.” In ancient Greece, it was believed amethyst could protect you from getting drunk (imagine that!).

Shop February’s regal hued birthstone amethyst at Jewelry.com.

The Jewelry Insider

June 1, 2010

Love the Look: Amethyst Earrings

Perhaps no gemstone has been as prized throughout history as amethyst. Purple has long been considered a royal color so it is not surprising that amethyst has been so much in demand during history. Even Leonardo Da Vinci wrote that amethyst was able to dissipate evil thoughts and quicken the intelligence, making an amethyst pair of earrings a perfect gift for the perfect someone.

Amethyst earrings are becoming today’s latest fashion trend by adding a dash of color to your outfit. Whether you’re wearing a pair of jeans and a simple T-shirt, an every day business suit, or a glamorous evening gown, a pair of amethyst earrings will upgrade your look and accentuate your looks.

So choose from our wide selection of stunning amethyst earrings, from radiant purple stud earrings and dazzling drop earrings to exotic amethyst chandelier earrings and hoop earrings, finding the perfect pair of amethyst earrings has never been simpler.

Learn about Amethyst Earrings

Jewelry.com Amethyst Jewelry – The Color Of Kings

Expert Advice, Information and Shopping Tips on Amethyst Jewelry. Find out all there is to know about Amethysts and find the perfect amethyst jewelry for you.

Jewelry.com: Make Mine An Amethyst

What makes an Amethyst a gem for royalty? Find out if you’re regal enough to wear this violet jewel.

Jewelry.com: Purple Jewelry Reigns for 2009

President Obama says it’s his favorite color. It’s reputed to be the color of royalty and now it’s THE must have color trend for 2009. Find out what’s making this color a ‘must have’ for any 2009 wardrobe.

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The Jewelry Insider

February 8, 2009

February is a good jewelry month. Aside from the obvious Valentine’s Day potential, those of you with February birthdays enjoy a month marked by one of hottest birthstones of the moment – amethysts. The gemstone’s purple hue is right in tune with the fashions gracing the catwalks and red carpets this year, and according to Jewelry.com, the stone is said to bring ‘peace of mind’ to its wearers. Sparkle and sanity. Now that’s a winning combination.

Here is Jewelry.com’s in-depth look at this royal gem for your reading pleasure:

Amethyst: The Color for Kings

Amethyst has long been a favorite gem of kings and queens for its royal purple hues. The gem, the most precious member of the quartz family, exhibits color ranging from pale lilac to deep purple. Amethysts are featured in the British Crown Jewels and were worn by Catherine the Great as well as Egyptian royalty.

Through the ages, various special properties have also been prescribed to amethyst. The Greeks and Romans considered it a strong antidote against drunkenness and drank wine from goblets carved out of the gem. Leonardo Da Vinci wrote that amethyst could dissipate evil thoughts and quicken the intelligence. The stone also is supposed to bring peace of mind to the wearer and prevent fatal poisoning.

In some legends, the stone also represents piety, celibacy and dignity. In Tibet, for instance, amethyst is considered sacred to Buddha and rosaries are often made from it. In the Middle Ages, the gem was an important ornamentation for the Catholic Church and other religions. In fact, it was considered the stone of bishops, and they still often wear amethyst rings.

The birthstone for February, amethyst is an extremely popular gem for jewelry because of its regal color, variety of sizes and shapes, affordability and wide range of hues. It also is the recommended gem for couples celebrating their sixth wedding anniversary.

The stone is mined in Brazil, Uruguay, Bolivia and Argentina, as well as in Zambia, Namibia and other African nations. Very dark amethyst in small sizes also is mined in Australia. But the ideal for fine quality amethyst was set by a Siberian variety, often called Russian or Uralian amethyst, which is now considered a defunct source.


Generally, South American amethyst tends to come in larger sizes than African amethyst. But the African variety has a reputation for having deeper color intensity and is therefore considered more valuable. The African version also is harder to come by than amethyst mined from South America. Most of today’s amethyst comes out of Brazil.

The finest and most valuable amethysts are very clear, with very deep color (and they sometimes exhibit reddish or rose overtones). Some stones are so oversaturated with color they have areas that are blacked out, which can negatively impact their value.

Amethyst is available in a wide range of calibrated sizes and shapes, including many fancy cuts. Large fine stones are sold in free sizes but generally the stone is cut in standardized dimensions. Paler shades, sometimes called “Rose of France”, were common in Victorian jewelry. Banding – darker and lighter zones of color – is also a common occurrence. Occasionally, amethyst is even found combined with its sister quartz citrine into a single stone called ametrine.

The most common enhancements to amethyst are heat and irradiation. The stone, which ranks a 7 on the Mohs hardness scale, is considered durable enough for everyday wear. However, care should be taken not to expose the gem to excessive amounts of bright sunlight, as this can cause its color to fade.

The Jewelry Insider

December 29, 2008

New Year’s Eve is around the corner, and it’s time to hone in on the jewelry look that’s going to take your fabulous self into the early hours of 2009. It’s a big decision, I know. And while you can certainly never go wrong with diamonds, of course, there is another trend emerging in the fashion world that is worth a jewelry hound’s attention these days. In a word: purple.

Purples in every incarnation – from fuchsia to lavender, violet to plum – lit up the runways this season, and the hue is sure to have staying power well into spring. There is a reason President Elect Obama calls it his favorite stripe on the rainbow.

Purple is a powerful color that has long been associated with royalty and nobility. Color psychologists deem purple the color of good judgment and spiritual fulfillment and claim it also fosters peace of mind.

Will it also foster a rise in my 401k balance? Just asking…

So what jewelry is best to bring out your inner purple princess?

Amethysts are gorgeous gemstones that come in a variety of purple pigments. They have long been a favorite gem of kings and queens – and as an added bonus? They’ve been used throughout history to guard against drunkenness and mental disorders.

Pass the bubbly!

But if your intention is to get a little tipsy on December 31st, perhaps a tanzanite ensemble will add sparkle while you say goodbye to your sobriety.

Although tanzanite is a relative newcomer to the gemstone market, it has made its mark on the jewelry world in a hurry. This rare, exotic gem was first discovered by Portuguese prospector Manuel d’Souza in the Merelani Hills of Tanzania in 1967 in the shadow of majestic Mount Kilimanjaro. The gem comes in a variety of purple shades, but most fall in the light purple or lavender color category.

And if these gemstones don’t work for you, there are purple sapphires and purple topaz jewelry styles to make the likes of Prince and the runway rats proud. So get in touch with your purple passion, dazzle hounds, and add the royal color to your jewelry box for 2009.